Senior Customer Growth Manager (Marketing) Vacancy at British Gas in UK

Post;Senior Customer Growth Manager (Marketing)
organization:British Gas
Location: Not Specified, Not Specified, United Kingdom
Job Category: Sales, Marketing
Employment Type: Full time
Salary: £61,999.00 per year
Job Description
Senior Customer Growth Manager (Marketing) - Overview:
•Salary Range: £40,000 - £60,000 (depending on experience) + bonus + extensive benefits.
•Location: Staines, TW18 with travel to Edinburgh required.
•Purpose: Own and deliver value strategy for Tenants segment to ensure we maintain the existing customer base and enable the delivery of an incremental £49m 3YMP by 2016. Deliver value strategy to ensure valuable customers are acquired and retained across sales and operational channels, whilst maximising value per customer..

Senior Customer Growth Manager (Marketing) - The Role:
•Lead and inspire continued development of high performing Customer Value team.
•Drive & shape customer value strategy from customer acquisition, through retaining valuable customers to the point of customer save or loss.
•Lead delivery of value enhancement within Tenants segment, delivering plans across multi-channels (such as Outbound, Inbound, Winback, F2F and MTT) to grow value and reduce debt risk.
•Create and influence broad range of stakeholders across the business (BGR, BGS, Cust Ops, etc) to align objectives and ways of working to enable valuable growth of Tenants segment.
•Contribute innovative thinking to identify future opportunities to drive valuable volume growth.
•Lead direction and delivery to determine optimal channel mix for tenants segment in order to maximise customer value.
•Provide direction and support to ensure that the end-to-end experience for Tenants delivers the value targets and aspirations set by the value management strategy.
•Identify and prioritise solutions to manage cost to serve for Tenants segment.
•Lead team to deliver commercial targets for Tenants segment across all channels to ensure business growth.
•Ensure value management plans and actions take account of operational and regulatory risks particularly in relation to treating customers fairly.
•Develop and own delivery of customer value optimisation plan, using analytical modelling insight to prioritise activity to maximise value.
•Feed into the LE and 3YP customer numbers process for valuable growth and input into the overall segment strategy.

Senior Customer Growth Manager (Marketing) - The Person:
•Ability to build strong, trusted relationships at all levels across wider organisation to drive performance improvement.
•Must operate with credibility in engaging and influencing senior leadership teams.
•Shows creative thinking and an entrepreneurial passion to drive commercial return.
•Strategic focus with track record of implementing, shaping, leading and executing strategic objectives.
•Thorough understanding of customer needs and ability to identify innovative value add solutions.
•Change delivery capabilities.
•Focus on delivering results and driving business performance.
•Ability to co-ordinate and lead the delivery of plans in a cost conscious and controlled environment .
•Strong commercial acumen and effective decision making that will deliver business goals.
•Understanding of relevant policy, regulatory and compliance frameworks.

Senior Customer Growth Manager (Marketing) - The Company:
British Gas, part of the Centrica Group, supplies gas and electricity to UK residential and business customers, provides central heating and gas appliance installation and maintenance and low-carbon and energy efficient products and services.
Job ID: 291220
How to Appy
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